Ok, lets face it. If you want to make money online, you will need an email list. There are no if’s, and’s, or but’s about it. Sure, you may read that some Internet marketers are making a ‘killing’ without a list, but that is an anomaly – or just not the truth.
Sure, you can make some money online without a list of your own, but it will be few and far between. Look at all the big players out there – Alex Jeffreys, Ray Higdon and all the Igors, etc. They all have one thing in common – they are building a list. This is an asset to their business, and they keep growing it everyday.
So, Shaun, that’s nice and all, but how can a newbie do this from scratch? That is a great question, and that is one I am going to answer (that’s why you came here right?).
So, at a high level, you will need 3 basic things: something to give in exchange for an email address, a squeeze page and an autoresponder.
Step 1: Something to Give:
For a beginner (newbie) this is usually a free item. This free item could be an ebook, a report, a whitepaper or even a video about your topic or niche. You want to give something of value so the person feels compelled to exchange their email address for this item. Once they sign up, be SURE you deliver as you do not want to lose rapport with the new subscriber.
Step 2: Squeeze Page:
You will need a place for these new visitors to go to so they can input their email address, right? As a newbie, there are several services that will build you a squeeze page in MINUTES. You do not need to be a coder at all! In the past, the ‘technology’ side of Internet marketing was always the part that tripped a lot of people up, but not now. With services such as Leadpages, Instapage and ClickFunnels, you can be up with a professional squeeze page (and eventually sales page) in no time flat.
I have personally used all 3 of these services, and I prefer ClickFunnels. But you can choose which fits you best.
Step 3: Autoresponder:
Once you have collected these email addresses, you will need a place to manage them AND EMAIL THEM. Isn’t this the point of a list? The autoresponder will manage who subscribes (and unsubscribes) as well as setup a follow-up series to keep your list engaged. Engaged is the key! Do not setup email to constantly sell them. You want to provide value to your email list as well as build a relationship with them. Without a relationship, the list is worthless (not entirely, but it will not be responsive).
Shaun, how often should I email my list? This may be argued about within the Internet marketing community, but I feel that an email 1 time per day is plenty. Be sure to email value first. You can send stories tied to value within your niche, but I try to follow Value, Story, Value, Offer in my patterns. Or as Gary Vee eloquently puts it: Jab, Jab, Jab, Right-hook!!